Changing times, emerging trends: Understanding the patient of the future
Who is the patient of the future? Futurist and social researcher, Mark McCrindle, will share with GP19 delegates a detailed overview of the patient of future. In this session Mark will paint a picture that will include, along with many other details; who they are, why they’ll visit their GP, how they’ll find you and how they’ll want to interact with you. This session will help you be ready for the patient of the future.
Mark is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media.
He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.
Mark’s highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator. Armed with the latest findings and presented in a customised and innovative way, Mark is an in-demand communicator.
Mark McCrindle, BSc (Psychology), MA, is the author of three books on emerging trends and social change. The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good.